The rent roll is the list of clients (tenant and landlords) and lease details that the property manager manages. The benefits of property management from the agent’s point of view are that the rent roll is the agent’s “bread and butter”. The income from the rent roll is comparatively steady and safe. Income from the property management department is regular, quick (each month), reliable and therefore can be budgeted quite accurately.

The rent roll has value as an asset as it is often borrowed against. When an agency is sold the rent roll is the major single item of value and has goodwill value. Smaller agents view the rent roll as their superannuation.